Digital Strategy Services

SMQ Consulting offers a variety of specialized services to support your business’ digital strategy, fill gaps in your digital team, and build and optimize your online marketing efforts. All digital strategy services are completed or overseen by founder Steve McQuown, based in beautiful Leelanau County, Michigan. See our full menu of services below, or contact us to explore opportunities for your online business.

Analyze

DIGITAL VITALS ASSESSMENT

A surface-level dive into a wide array of digital factors, including pagespeed, web authority, web infrastructure, SEO, and analytics systems. Designed as a monthly/quarterly snapshot.

DIGITAL AUDIT

A thorough exploration of your entire digital ecosystem, including all Assessment factors, plus on-site analytics data and comprehensive competitor tracking. A yearly deep-dive to prep for business planning, budget allocation, and systems refinement. 

ANALYTICS SYSTEMS

The right Analytics tools for your business, to provide robust insights on customer journey, user demographics, event/conversion completions, and cross-channel attribution.

CROSS-CHANNEL DASHBOARDS

Adding simplicity and consistency to your Business Intelligence and Digital Marketing efforts by feeding all relevant data (from disparate sources, like Analytics, Social, and Ad Networks) to into one tailored, prioritized view.

INSIGHTS by DATA & MAIN

“Insights” are simple Google Data Studio Dashboards to help small business owners understand their online business data, especially data from Google Analytics, Google Search Console, and Google Ads.

Strategize

DIGITAL ROADMAP

Our Digital Roadmap includes digital benchmarks, goals/KPIs, recommended strategies & tactics by channel, timelines and resources.

DIGITAL STRATEGY CONSULTING

Tailored services for your digital needs, including digital strategy planning, implementation support, staff training, custom dashboards, team consultations, delegation and digital automation.

Optimize

TECHNICAL SEO

We’ll address priority issues and opportunities identified during your Website Crawl, Assessment, or Audit, including priority Technical SEO fixes, Page Tag Optimization, and Schema Markup / Structured Data.

OPTIMIZED CONTENT

We’ll analyze your industry’s competitive landscape in Search to identify ideal keywords, core topics, and pillar content for your site. We’ll help you to create strategic website content, make ongoing optimizations, and track content success over time. 

WEBSITE TAGS & MARKUP

We’ll audit and optimize your website page tags, including titles, descriptions, page headers, and social sharing tags, in order to boost your website’s rankings for targeted search queries.

CONVERSION OPTIMIZATION

Advanced experimentation — using A/B testing, multivariate testing, and user-recording tools — to improve site engagement and conversion metrics over time.

Amplify

DIGITAL ADS

Digital ad strategy, account creation, campaign management and ongoing optimization — as well as advanced audience targeting (remarketing) and conversion tracking — across Search, Display, and Social Media ad networks.

LOCAL SEO

We’ll assess, refresh and optimize your Local Business Listings, starting with a Local SEO Review, then manual updates and optimizations to your Google My Business listing. We’ll boost your business’ Local SEO by pushing your key business info to reputable Online Directories, and the primary local business Data Aggregator services.

Projects
& Partners

“Steve is exceptional. Steve used his expertise in digital strategy to build Learn to Live’s online community and social media presence into a core part of our business. His creativity and ability to think outside the box to address new challenges is exceptional. I give Steve my highest recommendation!”
Dale CookCEO, Learn to Live
"Steve was instrumental in building our social media and digital advertising department from the ground up. He is self-motivated, hard-working and an honest, straightforward guy. He is great with clients and colleagues alike. I give Steve my highest recommendation."
Carol FoxPresident, CF&A
"I have no idea what Steve did, and even if he told me I wouldn’t understand. All I know is that my digital media feeds started blowing up in ways I’d never seen before, and our launch was a huge success."
Taylor MaliPoet & Educator

Using Hashtags To Reach & Engage With More DAO Supporters

Steve McQuown May 8, 2023

Hashtags are widely used across social networks to help people find relevant content and engage in conversations with like-minded people — making them critical elements in any comprehensive social media strategy . This post covers best practices when selecting hashtags , provides useful recommendations on popular tools available today , as well as suggests ways of improving engagement through them .

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